Sachin Tendulkar has acquired a 0.400% equity stake in fintech platform Kissht, through the allotment of ₹12.003 crore worth of Compulsorily Convertible Preference Shares (CCPS).
According to filings with the Registrar of Companies (RoC), the equity issuance covers 66% of Tendulkar’s brand ambassadorship fee for a three-year term. The remaining 34% will be paid in cash, making this a rare brand-for-equity deal in India’s fintech sector.
In a separate development, Kissht has also completed the final tranche of its earlier CCPS funding from InnoVen Capital, receiving the pending ₹3.5 crore on July 10, 2025. This makes InnoVen’s investment fully paid-up.
Kissht, founded in 2015 by Ranvir Singh and Krishnan Vishwanathan, is a Mumbai-based digital lending platform offering quick, paperless loans of up to ₹5 lakh for individuals and small businesses. The company also integrates insurance products with its credit offerings, catering to underserved and semi-urban markets.
On a consolidated basis, ONEMI TECHNOLOGY SOLUTIONS LIMITED’s net profit after tax surged over 613% to ₹1,972.90 Million in FY24 from ₹276.67 Million in the previous fiscal year. The company’s consolidated total income grew by nearly 70%, rising to ₹17,003.02 Million from ₹10,015.05 Million in FY23.
